- Client: Armani Exchange
- Date: 2005 - 2009
FDArchitecture had been involved with this brand before and after the development of a new concept including the implementation design and construction of the flag-ship store in central London. The brand is firmly directed at the younger generation and also intended to be more accessible than other Armani labels.
The original concept boasted a 100% illuminated ceiling and both the staircase and shop fronts were stainless steel construction. These both required substantial amounts of off-site construction before being finished in situ. To complement the light palette, floors were a bleached American Oak timber finish to add texture and interest.