- Location: Europe
- Client: DKNY Jeans
- Date: 2006 - 2008
Between 2006-2008 FDArchitecture were appointed to implement the new DKNY concept in the UK and Europe. This included 7 UK stores and 8 European stores with an additional 20 SIS concessions.
The concept had been conceived to prompt the popular imagination with all that is typical and iconic about New York City, the yellow cabs, neon lighting, steel, concrete and glass etc.
All shops and concessions were constructed from a modular production-information package of typical details developed by FDA that could be used directly or locally adapted to suit each location.
FDArchitecture acted as the Executive Architects delivering the UK high street stores and the DKNY flagship directly and having commissioned the concessions to be manufactured in Leicester.