- Location: London, UK
- Client: Selfridges & CO
- Date: 2014
- Department Interior Design: Neri & Hu
- Salon Interior Design: Universal Design Studio
- Lighting Design: Nulty Lighting Consultants
- Construction Period: 21 weeks
Design by Neri & Hu Architects (Shanghai & London); FDArchitecture were appointed in 2014 by Selfridges & Co to act as their Executive Architects in the delivery of The Body Studio. A key project within the Selfridges 5-year overhaul and 300m development plan of the Duke Street buildings. The Body Studio is 37,000sqft and Selfridges largest department within their flagship store on Oxford Street, dedicated entirely to women’s lingerie and bodywear.
The Body Studio was designed to celebrate and empower all their customers and for them to feel truly positive about their bodies irrespective of shape or size; promoting well-being, mindfulness and encouraging ‘innerwear’ as ‘outerwear’.
The department includes a series of distinct spaces for activewear, hosiery, loungewear, lingerie and swimwear, VIP areas, a health café for Hemsley & Hemsley and a Daniel Galvin salon space [separately designed by Universal Design Studio].
We worked closely with the concept designers and Client throughout the project and over a demanding 21-week construction programme and the successful opening of the Body Studio in April 2016 was a result of the strong and cohesive design and construction team behind it. With this team, FDA overcame time and budget constraints, to handover a highly bespoke and premium retail “experience” to the Clients’ full satisfaction.