The Cinema at Selfridges is the result of an exclusive partnership with one of London film fans’ favourite independent boutique cinema, the Olympic Studios, which has much loved locations both in Barnes and Battersea. Selfridges is the first department store in the world to install a permanent cinema.
Designed by Selfridges in-house team and FDArchitecture, it’s got three screens in total: a 70-seat main screen, a second 59-seater, and a third 28-seater, and they’re all filled with curved rows of lush, reclining Norwegian seats.
Luxury aside, the thing that makes the Olympic-operated screens great is the sound. The three-screen facility is fitted with the latest state-of-the-art sound and vision technology.
Funky bar and snack areas serve cocktails and food on demand underpinning it all for pre/post drinks.
The outside entrance on Duke Street, which has been the focus of a £300m investment and masterplan based on the never-realised ambition of its US founder Harry Gordon Selfridge to create a unified block within the Oxford Street, Orchard Street, Wigmore Street and Duke Street quadrant.
SELFRIDGES MEN’S EAST
Design by Jamie Fobert Architects [incorporating The Bowl by MightyMighty]; FDArchitecture were appointed as CA and Executive Architect to deliver the project to Selfridges by November 2018.
Selfridges’ Men’s Streetwear department occupies the last remaining interior of the original Selfridges building, dating back to 1909. Retention and then reinstatement of all the original cornicing, columns and capitals is brilliantly offset by the rugged, masculine aesthetic of the department design by JFA.
Comprised principally of disciplined arrays of raw aluminium floor and ceiling fixtures they allow for the original building detail to remain visible and be celebrated. This principle is reinforced by the rigorous and controlled arrangement of the exposed building services and lighting which both support and enhance the department.
The space also features the bold use of natural daylighting across both elevations and some fun and surprising ‘Instagram-able’ moments too, not least the custom Land Rover squarely placed in the middle of the space. To achieve this the chassis was first hoisted up the exterior of the building and passed through a window before the car could be hand-built in the middle of the building site.
Rivalling this, a dramatic wooden skate bowl, good enough to draw droves of dedicated skaters from across the country, sits in the corner with Duke Street and Oxford Street and provides the whole space with its soundtrack and the skaters and shoppers alike with a unique experience.
SELFRIDGES THE BODY STUDIO
Design by Neri & Hu Architects (Shanghai & London); FDArchitecture were appointed in 2014 by Selfridges & Co to act as their Executive Architects in the delivery of The Body Studio. A key project within the Selfridges 5-year overhaul and 300m development plan of the Duke Street buildings. The Body Studio is 37,000sqft and Selfridges largest department within their flagship store on Oxford Street, dedicated entirely to women’s lingerie and bodywear.
The Body Studio was designed to celebrate and empower all their customers and for them to feel truly positive about their bodies irrespective of shape or size; promoting well-being, mindfulness and encouraging ‘innerwear’ as ‘outerwear’.
The department includes a series of distinct spaces for activewear, hosiery, loungewear, lingerie and swimwear, VIP areas, a health café for Hemsley & Hemsley and a Daniel Galvin salon space [separately designed by Universal Design Studio].
We worked closely with the concept designers and Client throughout the project and over a demanding 21-week construction programme and the successful opening of the Body Studio in April 2016 was a result of the strong and cohesive design and construction team behind it. With this team, FDA overcame time and budget constraints, to handover a highly bespoke and premium retail “experience” to the Clients’ full satisfaction.
SELFRIDGES OPTICALS
Design by Alex Cochrane Architects; FDArchitecture were appointed as CA and Executive Architect in 2017 to deliver the project to Selfridges by July 2018.
Selfridges’ new optical destination completed the store’s magnificent Accessories Hall refurbishment.
Combining both store retail displays and brand areas to Chanel and Absolute the department also includes a full Opticians service with its own discrete and intimate assessment and treatment rooms set away from the shop floor.
The intricate and jewel-like lighting to this luxury area’s display cabinets and displays ultimately received the award for Retail Lighting at the 2018 LIT Lighting Design Awards.
Versace Stores
Through 2014 and 2015 FDArchitecture have been appointed by Gianni Versace to act as their Executive Architects in the delivery of several new stores across the UK. Three differing brands are being developed in all.
Versace Black Label – Concept Design: Jamie Foubert Architects, Gianni Versace Milan.
Versace Collection – Concept Design: Gianni Versace Milan.
Versus Versace – Concept Design: Carmody Groake Architects London, Gianni Versace Milan.
SELFRIDGES MDW
Design by Alex Cochrane Architects; FDArchitecture appointed as CA and Executive Architect in 2013 to deliver the project to Selfridges in July 2014.
Timescale and cost control were fundamental to the success of this project as well as the delivery of the finished product to the satisfaction of both the Client and the principle design Architect – Alex Cochrane.
The characteristic of this project throughout its duration was the strength of the team which enabled it to be handed-over slightly ahead of the original schedule and on budget.
PHILLIP LIM
Located within one of London’s premium fashion areas, Brompton Cross. FDArchitecture were appointed in 2013 to work with Campaign Design and 3.1 Phillip Lim to deliver the Pelham Street store.
“The fashion is the feature of the space displayed on workshop plinths and studio canvases. That casually mix up materials, luxurious marble slabs with layers of multiply, felt and onyx, concrete and many unexpected materials, in a design that is youthful and elegant”.
In tandem with FDA’s development for Carven in the next door site this project, new for Phillip Lim in the UK, was fitted out within 6 weeks following a 4 weeks structural enabling project.
EMPORIO ARMANI
Set within the now iconic gateway to Manchester’s luxury shopping quarter, this high-end retail scheme for Giorgio Armani includes two levels in excess of 6,000 Sq. Ft.
Constructed in UV bonded glass and low-iron black quartz glass, the perimeter furniture had to be sourced in Switzerland where expertise existed to achieve the required 4 meters in the black glass. The façade includes a 100Ft wingspan illuminated Eagle logo that changes colour with each season’s collection.
The internal stair is a span structure built without any support beneath. Clad in black granite, the stair uses that glass balustrade as a strengthening member to achieve the span.
Since 2005 Giorgio Armani Brands delivered by FDA include – Black Label, Armani Collezioni, Emporio Armani, Armani Casa, Armani Jeans and Armani Exchange.
CARVEN
French fashion brand Carven has chosen this prestigious South Kensington Brompton Cross location for their first UK store in London. FDA were appointed as Executive Architects to develop and deliver Eric Chevalier’s concept.
Based on an oversized wardrobe idea the design features floor-to-ceiling mirrors, oak clad walls and elegant white mosaic tiles, creating visually enlarged and fresh interior. Innovative mix of common materials and richer elements resulted in a familiar and accommodating space where the main focus remains on the clothing with the large back wall being entirely devoted to a playfully show off Carven’s signature rounded collars.
The new Carven store was successfully completed within 6 weeks programme, with FDA involved in developing Phillip Lim store next door simultaneously.
OUTLET STORES
FDArchitecture have now designed and implemented 5 individual outlet stores for retail brands we had already worked with.
Each store differs from their high street equivalent as they must follow the lead of the brand concept but are not slaves to it so that they can be built within more restricted budgets. The design for these is therefore more strategic as the public on the whole should not be able to readily distinguish between each store type.
Fixture materials and colour schemes will typically be on brand with back of house elements and partitioning usually simplified for these spaces.
AX FLAGSHIP STORE
This flag ship store was set within the historic former Dickens and Jones Store on London’s Regent Street and is a Crown Estate property, thereby requiring that the development of the store over 4 floors, including 2 basement levels, was appropriately undertaken and historic features either retained, restored or replicated within the shop.
As with other Armani brands, construction tolerances where minimal, here all the joinery was fabricated in France and most involved polished stainless steel required accurate construction.
The staircase, which rises through the shop floor, is bespoke and unique to this store and uses the same materials and finishes as elsewhere to ensure a seamless look overall.
FDA also collaborated closely with the interactive-design team for the design and implementation of the light walls, which form the principle features of the store. In London one wall rises through the shop levels and is some 9m high.
ARMANI COLLEZIONI
Situated in London’s New Bond Street, this premium brand store is the embodiment of the Armani reputation for particular precision detailing and elegant solutions.
Joinery was built in Italy, by GA’s trusted fabricators, before being shipped to the UK and built to within a 1.5mm tolerance. The extensive refurbishment works had to be equally exacting in their execution as an aggressive construction programme of 11 weeks was scheduled to coincide with the launch of British Fashion Week in September 2006.
Above the shop were private showrooms and the Press Office was housed on the top floor complete with its own roof terrace for use as a VIP entertainment space.
Large format porcelain floor tiles, dark hardwood joinery and leather fabric wall cladding create the core of the sophisticated pallet synonymous with the designer.
Every ceiling and wall to the Front of House areas was meticulously purged of all fittings and fixtures if they could be possibly concealed. Most of this was carefully hidden within lighting troughs in the ceiling or behind cladding panels so that nothing might distract the customer from the ‘collection’ itself.
Armani Collezioni on New Bond Street was the third project that FDA had acted as the Executive Architect for Giorgio Armani and a relationship that was to extend to several projects.
