- Location: Manchester Airport, UK
- Client: Virgin Holidays
- Date: 2011
Virgin Holidays had closely monitored the success of the Gatwick Clubhouse and appointed FDArchitecture to help them replicate the success of their Gatwick v-room, the world's only airport lounge specifically dedicated to holidaymakers, and expand that concept to Manchester.
The format for the v-room, as an airport lounge, differs from all the others across the world in that their customers are not necessarily flying first or upper class nor are they business travellers. Instead the lounge is intended to cater for up to 100 passengers and provide the first moment of their holiday experience as a whole. Virgin Holidays needed the lounge to offer its passengers not only somewhere to relax with or without their family or friends, but also somewhere specifically for kids to play as well as a funky space for teenagers to hang out.
We responded to the brief, budget and limited space with a spatially dynamic arrangement and the use of joinery to delineate spaces and give focus as well as function and together with the graphic elements this all provides Virgin Holidays own iconic tone of voice, sense of fun and surprise.