- Client: IHG InterContinental Hotels & Resorts
- Date: 2012
- In association with: Dan Brill Architects, UK
In 2012 FDArchitecture were appointed by the Singapore office of the world’s largest hotel operator – InterContinental Hotels and resorts. The appointment of FDA on this concepts based project was chosen because of our experience of working with luxury brands and with the airline business on premium products.
FDA worked with IHG in the development of 4 standalone design concepts specific to the IHG resorts including the development of a VIP service and Clubhouse complex within a 5 star resort.
Specific design guides were produced for each of the concepts. These needed to be non-prescriptive design guides, setting-out the concepts for both hotel owners and designers around the world. The illustrations seen in these images are a selection of CGI imagery from made-up resorts developed by FDA to demonstrate how the concept within the guide may manifest itself in design and was the final step in the production process for us.