- Location: London, UK
- Client: Giorgio Armani
- Date: 2008-2011 (varied)
FDArchitecture was appointed to design and implement GA’s London showroom’s and press offices for sites on Kensington High Street, 22-23 New Bond Street and 189 Brompton Road, London.
All Armani brands are represented in a showroom context and as such, there was no singular established brand identity to follow, but it had to remain clearly identifiable as Armani.
The images here show their former 18,000 sq. ft. Kensington Showrooms, which were the largest of the three showrooms built. Offices for administration and the GA press office are positioned to the perimeter of the main showroom spaces and these required visual and acoustic screening from the showroom to avoid any unwelcome sense of intrusion.
Natural light was borrowed from the perimeter spaces with an extensive use of internal windows and by using glass display shelving hung on 1mm stainless steel Arakawa cables. Semi-translucent woven panels were mounted on ceiling tracks so that they could pass light though yet maintain privacy and help to sub divide these spaces and provide for infinite flexibility.