- Location: London, UK
- Client: Giorgio Armani
- Date: 2006
- In association with: Giorgio Armani in-house team
Situated in London’s New Bond Street, this premium brand store is the embodiment of the Armani reputation for particular precision detailing and elegant solutions.
Joinery was built in Italy, by GA’s trusted fabricators, before being shipped to the UK and built to within a 1.5mm tolerance. The extensive refurbishment works had to be equally exacting in their execution as an aggressive construction programme of 11 weeks was scheduled to coincide with the launch of British Fashion Week in September 2006.
Above the shop were private showrooms and the Press Office was housed on the top floor complete with its own roof terrace for use as a VIP entertainment space.
Large format porcelain floor tiles, dark hardwood joinery and leather fabric wall cladding create the core of the sophisticated pallet synonymous with the designer.
Every ceiling and wall to the Front of House areas was meticulously purged of all fittings and fixtures if they could be possibly concealed. Most of this was carefully hidden within lighting troughs in the ceiling or behind cladding panels so that nothing might distract the customer from the ‘collection’ itself.
Armani Collezioni on New Bond Street was the third project that FDA had acted as the Executive Architect for Giorgio Armani and a relationship that was to extend to several projects.